Embrace The Mobile Mind Shift – The IDEA Cycle by Forrester

Dan Bieler, Principal Analyst at Forrester Research focusses on CIO story, analytics and cloud and digital transformation his presentation talks about the mobile mind shift and what Forester has developed in terms of methodology to address the app development part of the mobile mind shift. Will talk about how mobility is influencing the business value creation, customer engagement and user experiences and look at what you may consider when developing applications – the idea development cycle!

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